Yet these trajectories are not parallel and intersect, especially on some of the design fundamentals of both brands. That would be a Lexus concept car, and it’s more of a compliment, even though the two design teams, Lexus and DS, often sail towards different goals. It would inevitably be an Acapulco seat with its stretched ropes that are certainly relatively comfortable, but which immediately bring to mind the DS Light Veil concept of luminous tablecloths which, according to the manufacturer itself, “evokes the future signature of DS”. But let’s not forget that the DS brand logo is made up of a solid chevron to form the “D” joined to two others, joined vertically, to form the “S”. Don’t go there, the building, owned by Citroën since 1928 (under the reign of André Citroën) was definitively closed on 7 December 2017 after 90 years of presence! Nevertheless, with its taut lines, rafters and allure, the DS ASL concept is reminiscent of the ex-C42. It would undoubtedly be the… C42 Avenue des Champs Elysées. However, the concept does not forget the functionality with, nevertheless, the possibility of “approaching” this strange object to place a triangular glass of champagne on it… What if the DS ASL was a building ? It would be, for example, this Walla console, an astonishing assembly of glass facets and sometimes mirrors. But without sugar… What if the DS ASL was a piece of furniture ? The sides of the ASL adopt the line of the Coca-Cola bottle designed by Raymond Loewy’s agency. The airflow is channelled as it enters on either side of the grille and the generous volume of the ASL is sculpted by the wind. When you call yourself DS Aero Sport Lounge, you make sure you take care of your… aerodynamics. Congratulations to Sabine le Masson-Pannetrat, in charge of DS colours and materials, and her teams ! What if the DS ASL was a drink ? Thierry Métroz makes himself very visible! The straw is dried, tinted, split stem by stem and glued on its matt side then flattened on its support with a pillory. On board the ASL, you will find this material grown in Burgundy, the birthplace of Jean-Pierre Ploué, head of PSA design. Derived from 17th century techniques, this tradition has taken a prominent place in decorative art, thanks in particular to the Lison de Caunes workshop”. It has, according to DS, “once again become a luxury tool. The dashboard blade and seat backs are made of straw marquetry. But if we subjectively see it as something other than a very mobile car, what would it look like ? What if DS ASL was a material ? The DS Aero Sport Lounge concept car, in addition to its innovative interior which will be unveiled in Geneva, has a style that breaks certain automobile codes, including those of the DS brand…. Discover it in a LIGNES/auto way, that is to say from a different angle ! Second revelation from the DS brand this week : the DS Aero Sport Lounge concept car.
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